market). [...] A relationship builds as a sequence
market). [...] A relationship builds as a sequence of steps follow one another. That?s at the heart of repeat business. However, if they?re unsure about you (or had a prior negative experience), they?ll want to think about it - and just maybe that?s when they realize they aren?t all that interested after all.Each buyer choice point actually ups the ante. But with all the effort spent finding more business, it?s easy to forget that getting buyers to come in is easy compared to building a long-term relationship with the ones you have (your ?known? Solving the ?glitch?
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